Assignment Marketing Research Example | Topics and Well Written Essays - 750 words

Marketing Research - Assignment Example Qualitative technique seeks to exemplify attitudes concerning behavior posed by consumers. Credits depicted by this technique include intense scrutiny incorporated during research. Unlike quantitative, it focuses on value instead of statistical facts (Katsirikou & Skiadas: 2010, pp. 27). This encompassed digging deeply to unveil perceptions encompassed by consumers. In-depth analysis occurs by execution of interviews performed at individual stages. The interviews demand exhaustive information because consumers explicate themselves. The interviews depict no time limits and thus customers entail chances to offer explanations concerning their behavior. Therefore, qualitative technique clinches the tribute of gathering detailed information. Detailed information entails negligible loopholes because it equips the researcher with satisfactory knowledge. Consequently, sufficient knowledge culminates to the researcher drawing sound conclusions concerning their study. Interviews conducted resu lt to rich knowledge concerning consumer mannerisms. Qualitative technique thus entails illuminations of a dependable method. Under this technique, there encompasses various approaches towards gathering rightful information involving the customer’s. The interviews depict liberated forums where consumers would articulate themselves without panic of intimidation. In addition, the technique presents contact with the clientele. This methodology thus offers a personal touch, hence urging consumers to air their feelings eloquently (Tadic & Mamic: 2011, pp. 280). In addition, incorporation of focus groups eminent in qualitative technique presents a reliable approach. This gains explanations from the information that these groups involve experts who seek digging for information by discussing. Observational technique depicts another qualitative technique. The method entails the advantage of being economical.

No one should be condemned unheard Case Study Example | Topics and Well Written Essays - 1750 words

No one should be condemned unheard - Case Study Example I am assuming that you were given sufficient notice and if not, you ought to have been given so that you prepare against the allegations. But the main point which you need to take in mind is that you are entitled to a prior notice before the hearing is done and before you appear for the same. (www.wikipedia.org)At the same time Paul, you need to understand that the adequate notice you are entitled to under the principles of natural justice ought to be accompanied by an explanation of the allegations which were levelled against you in the complaint, and at the same time notice about procedure for determination of the alleged misconduct should have been communicated to you to constitute sufficient notice."According to Fortescue J, the first hearing was given in the Garden of Eden". (J.J.Upadhaya, Administrative Law, Central Law Urgency, 4th edition.2001, pg151). His Lordship observed in King vs. .Chancellor, University of Cambridge. "Even God himself did not pass sentence upon Adam, be fore he was called upon to make his defence" "Adam," says God "where art you Has though not eaten of the fruits of the trees whereof I commanded thee that thou shouldn't not eat"(ibid).In the above the lord is trying to state that before any condemnation is made or a decision, which is going to adversely affect the alleged, a hearing must be given. After having been given a notice, if at all it was given to you Paul, the Institute's disciplinary committee ought to have given you a hearing. As I mentioned above, you have the right to that hearing otherwise, this must have been unfair hearing simply because you were not given that right. Paul, I have based my argument on the principle that no one should be condemned unheard (www.welfare.i.e). Before any adverse action was taken against you they ought to have given you an opportunity of being heard. "In Cooper v.Wandersworth Board of works. The Board had power to demolish any building without giving an opportunity of hearing, if it was erected without prior permission. The Board issued order under which the house of the plaintiff was demolished. The action was brought against the board because it had used that power without giving the owner an opportunity of being heard. Although the action of the board was not in violation of the statutory provision, the court held that no man can be deprived of his property without having an opportunity of being heard". (Administrative Law, by J.J.Upadahaya, Central Law Urgency, pg 170,4th edition, 2001).In the above case Paul, statutory provisions provided that demolition be done if the structure was erected illegally but the court was not of the opinion that,such action be taken without the owner of the building being afforded an opportunity of being heard. As much as the regulatory body felt that your licence should not be renewed, simply b ecause of a complaint, true or not true, the mistake committed hear is that they ought to have allowed you to defend your self by affording you a hearing. I have also had an opportunity to note that, upon reaching their decision, the regulatory body did not disclose the reason, which they relied on to arrive at their decision of not renewing your licence, Paul, and you ought to be given a reason for that. Every decision that adversely affects an aggrieved person must contain reasons supporting it. In their decision Paul, they